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Export > Marketing studies

Taking the time to study general markets can be sometimes replaced by more comprehensive strategies, but it remains a fundamental step when looking to expand your business to international markets, especially in highly competitive markets. Studying and understanding markets also saves time and costly mistakes. 

  • Study markets in targeted country: Beforehand, on must study the general markets in the targeted country, all the while specifying the objectives of the research.   
  • Study economic mechanisms: Then one must analyze in great detail the economic environment, the demand, the competition, economic processes', marketing methods, product/market appropriateness, regulations, etc. 

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